Your company is your product
As a technical leader—whether you’re a team lead, tech founder, or engineering manager—you know that your company’s success is directly tied to the strength of your product.
To build a world-class product, you need a clear, compelling, and actionable product vision that aligns your team, scales with your company, and drives impact.
In this Masterclass for Technical Leaders, you’ll learn how to craft that vision and turn it into a product that delivers.
What you’ll learn
As a CTO, you’re responsible to build or to contribute to a backlog and a roadmap for your product. How do you start with that? How do you prevent that with every new day a new priority arises from your CEO or Sales?
We’ll cover these topics:
- How do I start with a planning, backlog, roadmap?
- How do I maintain the balance between short term agility and long term strategy?
- How do I build a successful sales-led product strategy?
- How do I build a succesful product-led-growth (PLG) strategy?
- How do I communicate my roadmap to my CEO and my peers in sales, marketing, customer success, finance, … ?
- How do I translate the roadmap to the bottom line in my company?
- How do I prevent an overloaded roadmap, so I can deliver what I promise?
- How do I build a product metrics dashboard?
- How do I manage technical debt in my roadmap?
- How do I collect essential customer’s feedback with minimal overhead?
- How do I deliver my roadmap in sprints and releases?
- How do I recruit a product manager or product owner? What can I expect from them?
What you’ll get
- Insight in typical roadmap challenges: You’ll get an overview of the challenges that come with building a roadmap
- Practical strategies: Learn how to tackle those challenges.
- Decades of experience: Peter has worked in product development for decades.
- Q&A sessions: Ask your specific questions and receive tailored advice.
About Peter
Peter is a seasoned product strategist and technical leader with a track record of driving product vision, scaling teams, and aligning technology with business impact. With experience as a CPO, CTO, and Managing Director across SaaS, AI, and enterprise platforms, he has successfully led product transformations, market expansions, and high-growth initiatives.
With 20 years of experience coaching delivery teams, he understands the challenges technical leaders face when bridging strategy and execution. From redefining MRP/ERP strategies at Visma Bouwsoft to accelerating AI-driven knowledge sharing at Manual.to, he has consistently delivered market-performant roadmaps, data-driven decision-making, and high-impact product launches.
In this Masterclass for Technical Leaders, he distills those insights into a pragmatic approach to product vision, strategic alignment, and roadmapping, designed to bypass common pitfalls and drive business success.
Practicals
The next Masterclass Product Strategy for CTOs will take place on June 3, 2025, in The Brain Embassy in Antwerp.
- Arrival at 9:00
- Start workshop at 9:30
- Lunch is foreseen
- End workshop at 17:00
You’ll pay € 1.250. SMEs in Flanders who use the KMO Portefeuille will only pay € 875 themselves.
Register for the Masterclass Product Strategy for CTOs
The SoftwareCaptains Academy is a service of SoftwareCaptains.
SoftwareCaptains is a registered service provider for the KMO Portefeuille.