{"id":44,"date":"2025-01-23T08:15:08","date_gmt":"2025-01-23T08:15:08","guid":{"rendered":"https:\/\/softwarecaptains-academy.be\/?page_id=44"},"modified":"2025-03-20T13:06:19","modified_gmt":"2025-03-20T13:06:19","slug":"journey-to-a-better-pricing","status":"publish","type":"page","link":"https:\/\/softwarecaptains-academy.be\/index.php\/journey-to-a-better-pricing\/","title":{"rendered":"Journey to a Better Pricing"},"content":{"rendered":"\n
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About Pricing<\/h2>\n<\/div>\n\n\n\n

Pricing is a journey<\/strong><\/p>\n\n\n\n

With this journey, you\u2019ll be ready to:<\/p>\n\n\n\n

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  • Create a sustainable pricing model that drives growth and profitability.<\/li>\n\n\n\n
  • Better understand your customers and align your offerings with their needs.<\/li>\n\n\n\n
  • Refine your value proposition and communicate it effectively.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    What you’ll learn<\/h2>\n\n\n\n

    You might not always think about it, but setting the right price is a complex challenge, especially in SaaS. In this workshop, we\u2019ll guide you through all aspects of pricing.<\/p>\n\n\n\n

    You\u2019ll learn about:<\/p>\n\n\n\n

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    • The importance of an effective pricing strategy.<\/li>\n\n\n\n
    • The differences between cost-based, usage-based, and value-based pricing, along with the various motivations behind them.<\/li>\n\n\n\n
    • Practical methods for SaaS companies to determine the right price.<\/li>\n\n\n\n
    • Real-life cases from Maarten\u2019s experience, linking theory to practice.<\/li>\n<\/ul>\n\n\n\n

      The session concludes with an interactive application on one or two participating companies, where we\u2019ll put the learned strategies into practice.<\/p>\n\n\n\n

      This Pricing workshop is specifically designed for CxOs. We dive into the tech sector\u2019s jargon and ensure clear explanations of new terms. We help CxOs better understand the language of their CMO, CRO, and CFO, while highlighting the technical implications of different pricing strategies.<\/p>\n\n\n\n

      What you’ll get<\/h2>\n\n\n\n
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      • Practical templates:<\/strong> Work on a concrete pricing strategy using tested templates.<\/li>\n\n\n\n
      • Implementation strategies:<\/strong> Learn how to involve your team and build consensus.<\/li>\n\n\n\n
      • Q&A sessions:<\/strong> Ask your specific questions and receive tailored advice.<\/li>\n\n\n\n
      • Follow-up:<\/strong> We\u2019ll hold a group session to review progress and exchange updates as a team.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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        About Maarten<\/h2>\n\n\n\n
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        Maarten Laruelle has focused on pricing in recent years, particularly for SaaS and IoT companies.<\/p>\n\n\n\n

        With a background in technology and entrepreneurship, he is well-equipped to effectively optimize pricing strategies.<\/p>\n\n\n\n

        He leads masterclasses and workshops for startups and scale-ups through Scaleup.Vlaanderen, where he has already helped more than 100 companies strategically improve their pricing. This guidance has proven to be essential for their growth and success.<\/p>\n\n\n\n

        In addition to group programs, Maarten also offers individual coaching for companies, providing tailored solutions to align pricing strategies with specific business needs. His approach combines analytical expertise with a deep understanding of customer value, making him a highly valued advisor.<\/p>\n\n\n\n

        The impact of his work is evident: significant increases in profitability (up to +600%), more efficient sales processes (-20%), and improved customer satisfaction for the companies he works with.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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        Practicals<\/h2>\n\n\n\n

        The next workshop “Journey to a Better Pricing” will take place on October 10, 2025, in The Brain Embassy in Antwerp.<\/p>\n\n\n\n

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        • Arrival at 9:00<\/li>\n\n\n\n
        • Start workshop at 9:30<\/li>\n\n\n\n
        • End workshop at 13:30<\/li>\n<\/ul>\n\n\n\n

          You’ll pay \u20ac 650. SMEs in Flanders who use the KMO Portefeuille will only pay \u20ac 455 themselves. <\/p>\n\n\n\n

          Register for Journey to a Better Pricing<\/h2>\n<\/div>\n\n\n